Pinterest Receives MRC Accreditation

The MRC (Media Rating Council) is an organization that audits and ensures that measurements in the media industry are valid, reliable, and effective across the different forms of available media, including digital.

In short, the MRC evaluates the measurements a given media platform provides (like impressions or video watches) to make sure that the mechanics are correct and capturing the proper actions, and those measurements are accurate.

The MRC has granted Pinterest accreditation for their display Pin impression and Pin clicks metrics for desktop, mobile web, and mobile app environments. This means that Pinterest measures and reports on these aspects in compliance with industry standards. These standards include filtering out irrelevant traffic from bots and/or crawlers.

What you see is what you actually get when it comes to Pinterest. They’re dedicated to building more trust among advertisers on their platform, writing on their blog about the accreditation: “Our mission at Pinterest is to bring everyone the inspiration to create a life they love. We believe that for advertisers to deliver inspiring Pins, they have to trust that Pinterest is providing the right experience and the right metrics.”

We’re excited about this transparency and commitment to accurate tracking. If you’re interested in learning more about advertising on Pinterest, please contact your account manager or reach out to us at!