Pinterest Receives MRC Accreditation

The MRC (Media Rating Council) is an organization that audits and ensures that measurements in the media industry are valid, reliable, and effective across the different forms of available media, including digital. In short, the MRC evaluates the measurements a given media platform provides (like impressions or video watches) to make sure that the mechanics […]

How to Curate an Effective Instagram Feed

With about 1 billion active users, Instagram is the most popular social media platform. A curated Instagram feed allows potential residents to get a feel for what it’s like to live at your property before they even call to schedule their tour. Want to learn how your feed can help you earn leads? Keep reading. […]

How Facebook Ads Have Evolved & What It Means for Marketers

The date is November 6, 2007 and Facebook founder and CEO Mark Zuckerberg addresses a room of senior executives from our nation’s largest corporations in New York to announce the launch of Facebook Ads in a statement that he declares will “represent a completely new way of advertising online.” Fast forward more than a decade […]

Pinterest Ads: The Hidden Gem of Social Advertising

Social advertising gives us numerous opportunities and platforms to reach a targeted audience. Although social media platform giants, like Facebook and Instagram, may feel like conventional avenues, Pinterest remains a powerful underdog. On Pinterest, businesses have the unique opportunity to be organically discovered—discovered naturally without paid links or boosted posts—by their audience, because ads show […]

5 Ways Facebook Ads Can Help Your Digital Marketing

Aside from pay-per-click, eye-catching web design, search engine optimization, and other digital marketing efforts, Facebook Ads are instrumental in reaching your target audience. There are billions of users on Facebook every day, and placing ads on the platform gives you a very high chance of reaching them online. Wondering about the specific benefits? Here are […]

Fall Activities to Spotlight on Your Property’s Social Media Platforms

Happy fall! For our multi-family real estate clients, our year-round approach to social media content curation is to show off the lifestyle available to residents, from the on-site amenities to nearby things to do. When planning your seasonal content calendar, be sure to think about the fun fall activities that will elevate your residents’ autumn […]

Social Media Marketing

Social Media Marketing Is Like Baking Cookies

We’ve all experienced the social media scroll—our thumbs scrolling and scrolling for miles at a time until suddenly a post catches our eye. We skid to a stop to engage with the post we deemed worth pausing for, among hundreds of others, and we double tap. This content likely took hours to put together, and […]