building under construction and ready to start apartment lease up marketing strategy

The 4 Phases of a Proven Apartment Lease-Up Strategy

A lease-up in multifamily refers to filling vacant units at a property and usually starts when a brand-new property is being built. A successful apartment lease-up strategy needs to: Build brand awareness and generate qualified leads Convert leads to leases to establish a stable rental income Set you up for long-term occupancy Because the property […]

mockup examples of multifamily website design and development homepages

Understanding Multifamily Website Design & Development

In the multifamily industry, a successful website turns prospective residents into qualified leads. For community sites especially, you need to get the most important information in front of the right people as efficiently as possible so they can make an informed decision about their next home. While our team of experts has experience in a […]

The Importance of Video Marketing in 2021

I’m just as tired of hearing about “the new normal” as everyone else, but your marketing efforts need to address the elephant in the room. How do you market in the drastically changed landscape of 2021? There’s no one-step solution, but video should be a primary focus this year because of the unique opportunities it […]