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Recent Posts
How to Curate an Effective Instagram Feed
With about 1 billion active users, Instagram is the most popular social media platform. A curated Instagram feed allows potential residents to get a feel for what it’s like to…
How Google’s Match Type Updates Affect Multifamily Marketing
Google has recently changed the way some of its keyword match types operate. Specifically, Google eliminated broad match modified and will alter phrase match to operate more similarly to how…
Top Posts
How To Optimize Your SEO Strategy in a Saturated Market
One of the most important yet often overlooked aspects of digital marketing is Search Engine Optimization. SEO is the best way to improve your website’s organic search rankings. However, SEO…
The Importance of Video Marketing in 2021
I’m just as tired of hearing about “the new normal” as everyone else, but your marketing efforts need to address the elephant in the room. How do you market in…
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How to Curate an Effective Instagram Feed
With about 1 billion active users, Instagram is the most popular social media platform. A curated Instagram feed allows potential residents to get a feel for what it’s like to…
How Google’s Match Type Updates Affect Multifamily Marketing
Google has recently changed the way some of its keyword match types operate. Specifically, Google eliminated broad match modified and will alter phrase match to operate more similarly to how…
The 6 Essential Steps of Your Brand Naming Strategy
Before you start the process, naming your brand might not seem like a big project, but it’s one of the most important branding stages. And it has a lot more…
Ask the Experts: Should Your Interior Design Guide Your Brand Identity or Vice Versa?
Regardless of the community's size or location, branding and interior design should always go hand-in-hand. Branding a multi-family housing community is about creating an entire identity for the community, which…
Maintaining Engagement Between In-Office and Remote Employees
Hybrid engagement is a challenge, and I think it’s fair to say nobody has a perfect answer right now. We’re all on the learning curve, and wow, has it been…
4-Step SEO Strategy for your Lease-Up Apartment Community
One of the most common answers to any SEO question is “it depends.” That doesn’t mean we don’t know the answer; it means your SEO success depends on numerous factors.…