Building the brand.
Building a new, fresh brand for a brand new community, we set out to match the aesthetic to the location. The client wanted a high-end, coastal vibe to match their proximity to the beach and to display the relaxed Wilmington lifestyle available at their property. To develop the classic, high-end tone, we created a simple logo with elements and brand colors reminiscent of the beach. We carried these elements and colors throughout the branding collateral to create cohesive products which promote brand recognition.
Hard work wins awards.
The marketing journey can feel like an uphill battle sometimes. Don’t worry, we’ll equip you with the tools you need to climb the mountain successfully. Your win is our win.
The goal of the website was to translate the real-world lifestyle of Indy West into a virtual experience. Apartments with top-of-the-market finishes and amenities, they wanted the website to balance coastal charm and Southern hospitality in a way that was unique and stood apart from its competitors.
We worked to provide valuable content to both Indy West’s residents and to anyone and everyone in the Wilmington area. We paired Indy West’s brand with shareable, visually engaging content to give their community free publicity to a local audience. We saw a 332% increase in post engagements from Q4 2019 to Q1 2020.
Because we were working with a high-end property with a cohesive brand and lifestyle, we were able to use high-quality, beautifully staged imagery which added value to the creative of our ads. Paired with intentional targeting and formatting, these helped drive engagement and clicks from the audience. We used the carousel and slideshow ad formats—two of the highest performing formats on this platform—and focused on framing the luxurious features and lifestyle of the property through copy.
We targeted users living in Wilmington, NC through two separate ad sets. One targeted users who were interested in related topics such as apartment hunting and renting. The other targeted users with similar behaviors to the property’s top website visitors.