Sterling Berkeley Collection


Project Overview.

In a crowded student market, TDC Properties saw an opportunity to unite six boutique student apartments under one name. Tasked with a complete overhaul of their identity, we found visual inspiration for Sterling Berkeley with brand attributes of youthful, playful, and eclectic. Each logo illustrates the respective apartment building, pulled together with consistent typography.

Building the brand.

The brand was extended into contrasting geometric collateral with a strong focus on patterned elements.

Hard work wins awards.

The marketing journey can feel like an uphill battle sometimes. Don’t worry, we’ll equip you with the tools you need to climb the mountain successfully. Your win is our win.

Award Issuer
Logo and Brochure
3rd Place

Indy West

Content | Creative | PPC | Social Ads | Web