Landing qualified leads.
One major advantage of directing people to landing pages instead of a website is a major reduction in the number of steps the user needs to take from click to contact. Instead of clicking through pages of a website and never getting to a contact form, the landing page includes all the essential information and five different areas to reach out.
Climbing the rankings.
In terms of multi-family real estate, digital marketing for the senior living industry presents several unique challenges. Highlighting the right information, targeting the right audiences, and presenting it all in a digestible format are all essential, but this audience is unique in that people are often looking for very specific services in very specific areas.
To meet all these needs and drive leads, we needed to build a keyword strategy that worked with Thrive’s specific services and communities. When we learned just how specific individuals get when they’re searching for memory care services, we shifted our strategy away from “memory care,” and focused instead on acquiring users searching for “dementia care” and “alzheimer’s care.” By meeting users at a deeper level of intent, we dramatically increased the amount of traffic and new leads.