Google has recently changed the way some of its keyword match types operate. Specifically, Google eliminated broad match modified and will alter phrase match to operate more similarly to how broad match modified has operated in the past. Their goal is to focus more on a user’s specific intent when deciding which ads to serve. […]

At first, searching for your own ads on Google may seem like a good way to test whether they’re showing correctly. Maybe you’re concerned about campaign accuracy or maybe you’re just really excited to see the effects of your PPC advertising. However, there are several reasons searching your own ads can have negative effects on […]