In the multifamily industry, a successful website turns prospective residents into qualified leads. For community sites especially, you need to get the most important information in front of the right people as efficiently as possible so they can make an informed decision about their next home. While our team of experts has experience in a […]
Cost-Effective Digital Marketing Strategies and Guidance Through Market Uncertainty Let’s be real: the multifamily market is a scary place almost always, particularly when words like reduction in occupancy, high-interest rates, and recession are rearing their terrifying heads across news and social channels. In the ever-evolving landscape of the multifamily industry, owners and asset managers can […]
Facebook recently announced that it would be eliminating certain targeting options for housing, including Special Ad Audiences (SAA). The move comes as the company faces increasing pressure to comply with fair housing laws. While Facebook has long allowed advertisers to target users based on interests and demographics, the SAA feature allowed advertisers to target new […]
When it comes to social media ad campaigns, specifically on Facebook, you have likely heard of a frequently used term called the “learning phase.” You’ve probably heard your account manager or product specialist mention it, or have come across it in the depths of Ads Manager yourself. But, what is the Facebook ads learning phase […]
It Starts With Google Whether someone is ready to take the next steps in finding a new apartment or casually browsing, the journey typically starts on Google. More specifically, it starts on the Google SERP (Search Engine Results Page). Before we dive in, it’s important to remember that no one single marketing channel exists in […]
At first, searching for your own ads on Google may seem like a good way to test whether they’re showing correctly. Maybe you’re concerned about campaign accuracy or maybe you’re just really excited to see the effects of your PPC advertising. However, there are several reasons searching your own ads can have negative effects on […]
Your building is undergoing construction and on track to be ready by its scheduled date of completion. Of course you want the construction to be completed by your goal date, but meeting the desired occupancy on opening day is just as important. Enter PPC marketing. Agency FIFTY3 helps communities across the country increase their occupancy […]
In the world of digital marketing, it takes every ounce of creativity and persistence to remain competitive among other businesses. Whether an online store, apartment complex, or small business, there are differentiators which set every business apart from others, especially online. When attempting to digitally market and communicate the biggest and best product, there are […]
Update June 2021: The rollout has been pushed back to 2023. Since these changes are so major, more time is needed to make sure the solutions are the right ones. Testing will begin again in 2022. — FLoC, or Federated Learning of Cohorts, is a part of Google’s Privacy Sandbox project to increase privacy for […]
One of the most important yet often overlooked aspects of digital marketing is Search Engine Optimization. SEO is the best way to improve your website’s organic search rankings. However, SEO can be even more difficult when trying to break into a saturated market like multi-family real estate. Let’s take a look at some practices that […]