When it comes to client communication between you and your digital marketing agency, it can be difficult to know where to start. It’s easy to get lost in figures and metrics and what seems like endless technical jargon, but these conversations don’t have to be overwhelming. To make the best use of time, leave the […]
Your lease-up is undergoing construction and on track to be ready by its scheduled date of completion. Of course you want the construction to be completed by your goal date, but meeting the desired occupancy on opening day is just as important. Enter PPC marketing. Agency FIFTY3 helps lease-up communities across the country increase their […]
In the world of digital marketing, it takes every ounce of creativity and persistence to remain competitive among other businesses. Whether an online store, apartment complex, or small business, there are differentiators which set every business apart from others, especially online. When attempting to digitally market and communicate the biggest and best product, there are […]
Update June 2021: The rollout has been pushed back to 2023. Since these changes are so major, more time is needed to make sure the solutions are the right ones. Testing will begin again in 2022. — FLoC, or Federated Learning of Cohorts, is a part of Google’s Privacy Sandbox project to increase privacy for […]
One of the most important yet often overlooked aspects of digital marketing is Search Engine Optimization. SEO is the best way to improve your website’s organic search rankings. However, SEO can be even more difficult when trying to break into a saturated market like multi-family real estate. Let’s take a look at some practices that […]
Keyword strategy can be overwhelming—especially in a saturated market like multi-family housing. When attempting to capture and appeal to your ideal consumer, establishing an effective keyword strategy is crucial. It needs to balance bidding on the right keywords with filtering unwanted traffic out. The latter is your negative keyword strategy. A successful negative keyword strategy […]
Often, when a property management company teams up with a marketing agency, one of their first and most important concerns is the quality of the leads the agency will help them acquire. After all, companies want to ensure they’re getting the most out of their marketing dollars, and in the property management industry, lead quality […]
One of the most relevant and overused words in 2020 was “pivot.” In multi-family real estate, this not only applied to budget strategies at the individual community level but also applied to investment practices. With the single-family rental market trending in the real estate industry, this asset class—sometimes referred to as Built-To-Rent (BTR), Single-Family Rental […]
Social advertising gives us numerous opportunities and platforms to reach a targeted audience. Although social media platform giants, like Facebook and Instagram, may feel like conventional avenues, Pinterest remains a powerful underdog. On Pinterest, businesses have the unique opportunity to be organically discovered—discovered naturally without paid links or boosted posts—by their audience, because ads show […]
