Nearly 8.5 billion searches happen on Google every single day, and the search engine results page (SERP) is crowded and competitive. For multifamily marketers, this isn’t just a statistic—it’s a daily battle for visibility. How do you ensure your community stands out at the exact moment a prospective resident is looking for their next home? […]
If you aren’t capitalizing on a Facebook ad strategy for your apartment community, you are missing out on crucial, targeted brand visibility. Paid social advertising through Meta (Facebook) for your apartment is one of the best strategies to improve your community’s brand awareness at a low cost. With fine-grain targeting options and conversion action integrations, […]
You’ve seen the LinkedIn posts, the update emails from your vendors, and maybe even had questions from your own team. There’s a new acronym floating around, and it’s causing a stir: GEO. What is multifamily Generative Engine Optimization (GEO), and what do you really need to do about it? Generative Engine Optimization is the practice […]
The term “Core Web Vitals” (CWV) gets thrown around a lot in marketing meetings. We’re told they’re important for SEO, crucial for user experience, and a key factor in Google’s rankings. But what does that actually mean for a multifamily property website? To cut through the noise and answer these questions with real numbers, the […]
Let’s start with the basics: search engine optimization (SEO) helps search engines understand the content on your website, landing page, and in blog posts just like this one. When search engines understand your content, they can more accurately show it to relevant users. In short, SEO helps your potential residents find you online. And the […]
You work hard to create a vibrant, engaging Instagram feed that showcases your community. But what if that effort could do more? What if every Reel, photo, and carousel could also act as a powerful magnet for prospective residents searching on Google? Great news. It now can. Google has officially started indexing public Instagram […]
In today’s hyper-competitive and constantly shifting multifamily industry, the most effective strategy should address every part of the marketing funnel, from the brand that’s successfully brought to life on your website to the ads that get the word out and the reputation management that builds loyalty. That’s why our 2025 multifamily marketing trends and apartment […]
A lease-up in multifamily refers to filling vacant units at a property and usually starts when a brand-new property is being built. A successful apartment lease-up strategy needs to: Build brand awareness and generate qualified leads Convert leads to leases to establish a stable rental income Set you up for long-term occupancy Because the property […]
In the multifamily industry, a successful website turns prospective residents into qualified leads. For community sites especially, you need to get the most important information in front of the right people as efficiently as possible so they can make an informed decision about their next home. While our team of experts has experience in a […]
Cost-Effective Digital Marketing Strategies and Guidance Through Market Uncertainty Let’s be real: the multifamily market is a scary place almost always, particularly when words like reduction in occupancy, high-interest rates, and recession are rearing their terrifying heads across news and social channels. In the ever-evolving landscape of the multifamily industry, owners and asset managers can […]
It Starts With Google Whether someone is ready to take the next steps in finding a new apartment or casually browsing, the journey typically starts on Google. More specifically, it starts on the Google SERP (Search Engine Results Page). Before we dive in, it’s important to remember that no one single marketing channel exists in […]
Update June 2021: The rollout has been pushed back to 2023. Since these changes are so major, more time is needed to make sure the solutions are the right ones. Testing will begin again in 2022. — FLoC, or Federated Learning of Cohorts, is a part of Google’s Privacy Sandbox project to increase privacy for […]
One of the most relevant and overused words in 2020 was “pivot.” In multi-family real estate, this not only applied to budget strategies at the individual community level but also applied to investment practices. With the single-family rental market trending in the real estate industry, this asset class—sometimes referred to as Built-To-Rent (BTR), Single-Family Rental […]