Keyword strategy can be overwhelming—especially in a saturated market like multi-family housing. When attempting to capture and appeal to your ideal consumer, establishing an effective keyword strategy is crucial. It needs to balance bidding on the right keywords with filtering unwanted traffic out. The latter is your negative keyword strategy. A successful negative keyword strategy […]
The last year made a major impact on our world that has carried into online user experience and user interface design. In 2020, we saw a vast increase in online presence due to a reduced ability to gather in person. People started spending more time in front of their screens, they improved their own computer […]
I’m just as tired of hearing about “the new normal” as everyone else, but your marketing efforts need to address the elephant in the room. How do you market in the drastically changed landscape of 2021? There’s no one-step solution, but video should be a primary focus this year because of the unique opportunities it […]
Often, when a property management company teams up with a marketing agency, one of their first and most important concerns is the quality of the leads the agency will help them acquire. After all, companies want to ensure they’re getting the most out of their marketing dollars, and in the property management industry, lead quality […]
One of the most relevant and overused words in 2020 was “pivot.” In multi-family real estate, this not only applied to budget strategies at the individual community level but also applied to investment practices. With the single-family rental market trending in the real estate industry, this asset class—sometimes referred to as Built-To-Rent (BTR), Single-Family Rental […]
Social advertising gives us numerous opportunities and platforms to reach a targeted audience. Although social media platform giants, like Facebook and Instagram, may feel like conventional avenues, Pinterest remains a powerful underdog. On Pinterest, businesses have the unique opportunity to be organically discovered—discovered naturally without paid links or boosted posts—by their audience, because ads show […]
We’ve talked about the importance of brand authenticity before, and it’s a great piece. Check out Why Authentic Branding is Important & How To Achieve It. Here’s an excerpt from that article. “We connect with experiences, so our brands should offer one. We connect with stories, so our brands should tell one. We connect with […]
I was born with genetic hearing loss. I grew up my whole life unable to hear some of what was happening around me. As I grew up, I found the hard of hearing community and met more people who had a variety of disabilities. From my experience, I saw how technology can be inaccessible to […]
Aside from pay-per-click, eye-catching web design, search engine optimization, and other digital marketing efforts, Facebook Ads are instrumental in reaching your target audience. There are billions of users on Facebook every day, and placing ads on the platform gives you a very high chance of reaching them online. Wondering about the specific benefits? Here are […]
