One of the most relevant and overused words in 2020 was “pivot.” In multi-family real estate, this not only applied to budget strategies at the individual community level but also applied to investment practices. With the single-family rental market trending in the real estate industry, this asset class—sometimes referred to as Built-To-Rent (BTR), Single-Family Rental […]
We’ve talked about the importance of brand authenticity before, and it’s a great piece. Check out Why Authentic Branding is Important & How To Achieve It. Here’s an excerpt from that article. “We connect with experiences, so our brands should offer one. We connect with stories, so our brands should tell one. We connect with […]
Aside from pay-per-click, eye-catching web design, search engine optimization, and other digital marketing efforts, Facebook Ads are instrumental in reaching your target audience. There are billions of users on Facebook every day, and placing ads on the platform gives you a very high chance of reaching them online. Wondering about the specific benefits? Here are […]
Using high-quality video content is a great way to supercharge your marketing efforts, but great video often comes with a large price tag. Due to all the time, work, and coordination it takes, it may cost so much that your budget will only allow you to shoot one video for the year. Too often, businesses […]
Happy fall! For our multi-family real estate clients, our year-round approach to social media content curation is to show off the lifestyle available to residents, from the on-site amenities to nearby things to do. When planning your seasonal content calendar, be sure to think about the fun fall activities that will elevate your residents’ autumn […]
When doing any sort of marketing or advertising within the multi-family housing industry, there are several different policies and legal concerns we have to be mindful of. Perhaps one of the most important and relevant policies that our PPC team works with every day is the Fair Housing Act. Staying familiar with Fair Housing and […]
If you’re in marketing or you’ve worked with marketers at any point in the last couple years, you’ve probably heard this guiding principle before, and we assure you it isn’t changing any time soon. Consumers want authentic marketing from authentic brands. It’s a hallmark of great marketing. People respond to brands they can get to […]
When we’re using stock photography in marketing—whether it’s for graphic design, social media, or any other platform—we can’t restrict our options to a limited number of people. Including everyone ensures that every member of the audience feels included no matter their race, gender, sexuality, ability, or any number of unique diversities and intersectionalities. And in […]
The digital age produces new platforms of communication that evolve daily. Interactive and animated media are two such rising stars, offering a wealth of opportunities for marketing strategists and quickly becoming top methods for keeping audiences engaged with content. In keeping up with audience engagement through evolving digital media, the real estate and multi-family housing […]
