Facebook recently announced that it would be eliminating certain targeting options for housing, including Special Ad Audiences (SAA). The move comes as the company faces increasing pressure to comply with fair housing laws. While Facebook has long allowed advertisers to target users based on interests and demographics, the SAA feature allowed advertisers to target new […]
Join us in celebrating Agency FIFTY3’s official recognition as a Google Premier Partner.
The MRC (Media Rating Council) is an organization that audits and ensures that measurements in the media industry are valid, reliable, and effective across the different forms of available media, including digital. In short, the MRC evaluates the measurements a given media platform provides (like impressions or video watches) to make sure that the mechanics […]
Google has recently changed the way some of its keyword match types operate. Specifically, Google eliminated broad match modified and will alter phrase match to operate more similarly to how broad match modified has operated in the past. Their goal is to focus more on a user’s specific intent when deciding which ads to serve. […]
Update June 2021: The rollout has been pushed back to 2023. Since these changes are so major, more time is needed to make sure the solutions are the right ones. Testing will begin again in 2022. — FLoC, or Federated Learning of Cohorts, is a part of Google’s Privacy Sandbox project to increase privacy for […]
In April 2020, we welcomed a new Director of Accounts to our FIFTY3 team. Among many other responsibilities, Kristy Bright joined our team to manage our accounts team, grow our existing accounts, and develop brand new products. To help you get to know her better, we sat down for a quick interview covering her experience, […]