Using high-quality video content is a great way to supercharge your marketing efforts, but great video often comes with a large price tag. Due to all the time, work, and coordination it takes, it may cost so much that your budget will only allow you to shoot one video for the year. Too often, businesses […]
When it comes to causation and correlation between any two things, the difference is the effect those things have on each other. Causation is a direct effect caused by a defined action. Correlation occurs when two or more variables appear to have a relationship, though no causative agent has been established. In the marketing industry, […]
In today’s ever-changing digital world, consumers or employees rarely rely on just one source of information for news. But when you’re looking for updates on the latest technology, sports news, or consumer info, there’s probably someone you rely on the most for accurate information in that niche. These are the people who can present the […]
Happy fall! For our multi-family real estate clients, our year-round approach to social media content curation is to show off the lifestyle available to residents, from the on-site amenities to nearby things to do. When planning your seasonal content calendar, be sure to think about the fun fall activities that will elevate your residents’ autumn […]
When doing any sort of marketing or advertising within the multi-family housing industry, there are several different policies and legal concerns we have to be mindful of. Perhaps one of the most important and relevant policies that our PPC team works with every day is the Fair Housing Act. Staying familiar with Fair Housing and […]
The number of digital marketing tools has grown dramatically over the last few years and grows more and more each day. So it’s no surprise to run into something new, especially as a user encountering these things in the wild. Google My Business (GMB) is one of many tools that has seamlessly entered our digital […]
If you’re in marketing or you’ve worked with marketers at any point in the last couple years, you’ve probably heard this guiding principle before, and we assure you it isn’t changing any time soon. Consumers want authentic marketing from authentic brands. It’s a hallmark of great marketing. People respond to brands they can get to […]
When we’re using stock photography in marketing—whether it’s for graphic design, social media, or any other platform—we can’t restrict our options to a limited number of people. Including everyone ensures that every member of the audience feels included no matter their race, gender, sexuality, ability, or any number of unique diversities and intersectionalities. And in […]
Reputation management is more than just online reviews. It’s usually your audience’s first impression of your brand and may be the most lasting one; it’s the reason someone chooses to click or not click to learn more about your property. Reputation Management in the Digital Age In today’s digital age, we crave that constant user-generated […]
The digital age produces new platforms of communication that evolve daily. Interactive and animated media are two such rising stars, offering a wealth of opportunities for marketing strategists and quickly becoming top methods for keeping audiences engaged with content. In keeping up with audience engagement through evolving digital media, the real estate and multi-family housing […]