If you aren’t capitalizing on a Facebook ad strategy for your apartment community, you are missing out on crucial, targeted brand visibility. Paid social advertising through Meta (Facebook) for your apartment is one of the best strategies to improve your community’s brand awareness at a low cost. With fine-grain targeting options and conversion action integrations, […]
You work hard to create a vibrant, engaging Instagram feed that showcases your community. But what if that effort could do more? What if every Reel, photo, and carousel could also act as a powerful magnet for prospective residents searching on Google? Great news. It now can. Google has officially started indexing public Instagram […]
You’re using Facebook, Instagram, maybe even Snapchat or Pinterest for marketing. That’s great! So why not TikTok? After all, TikTok is the leading destination for short-form mobile videos. Its concept has revolutionized the content creation process which is now being adopted across the majority of other social media platforms. Don’t fall behind on taking advantage […]
With about 1 billion active users, Instagram is the most popular social media platform. A curated Instagram feed allows potential residents to get a feel for what it’s like to live at your property before they even call to schedule their tour. Want to learn how your feed can help you earn leads? Keep reading. […]
Using high-quality video content is a great way to supercharge your marketing efforts, but great video often comes with a large price tag. Due to all the time, work, and coordination it takes, it may cost so much that your budget will only allow you to shoot one video for the year. Too often, businesses […]
Happy fall! For our multi-family real estate clients, our year-round approach to social media content curation is to show off the lifestyle available to residents, from the on-site amenities to nearby things to do. When planning your seasonal content calendar, be sure to think about the fun fall activities that will elevate your residents’ autumn […]
We’ve all experienced the social media scroll—our thumbs scrolling and scrolling for miles at a time until suddenly a post catches our eye. We skid to a stop to engage with the post we deemed worth pausing for, among hundreds of others, and we double tap. This content likely took hours to put together, and […]