Alexan Cherry Creek was the new cool kid at school. It was a brand new, beautiful apartment community being built in the Cherry Creek area of Denver. Cardinal Group Management came to FIFTY3 with a great idea and a need for a partnership. They wanted to win the management rights to this great new brand, and they knew they needed to make a splash to do it. The Cardinal Group team challenged us to help them make it happen.
We did what we do best. We dug into the product and audience, and came up with a story that would bring a brand to life. After two weeks of social and digital research on demographics, buying behavior, and area culture, we wrote, storyboarded, cast, shot, and produced a 90 second spot that humanized what Alexan Cherry Creek could be. Our concept and execution placed Cardinal Group Management in the driver’s seat to continue the story post video, and put them in the spotlight with a possible client.